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WORK

The best ideas rarely happen behind a desk. They usually come on the road, by the ocean, during a skate session, while listening to a great vinyl record, or simply by paying closer attention to the world around me. That's where I keep finding new references, and the curiosity I bring into every project.

 

Design was the starting point. Photography naturally became an extension of that process. Today, the two are impossible to separate. When I photograph, I think about how an image will be experienced. When I design, I think about the experience it should create.

 

No matter how much a project is planned, I always leave room for the unexpected. That's usually where the best work happens.

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THE END PORTUGAL

Visual Identity

THE END PORTUGAL is all about bold visuals and creative storytelling.we developed a series of graphic designs tailored for clothing, branding, and communication materials.

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IVENS HOTEL

Photography

A visual story inspired by the spirit of exploration. The images blend elegance with adventure, paying tribute to the golden age of travel with a modern twist.

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ALICE SHORT DOC

Lettering | Credits

A short documentary about a trans woman who finds her way back to the ocean — and to herself. Set in Maceió, Brazil.

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VON FROTH BLOODY CROSS

Photography | Graphic Design

The collection taps into the darker, heavier energy of big wave surfing. A raw and powerful clothing line by big wave surfer Nic Von Rupp.

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LAURA FOR CORA CREW

Photography

Cora Crew meets Laura Cavalcante:

a dreamy and tropical photoshoot captured in Alagoas - brazil. elegant, effortless and entirely unique crochet couture.

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THE CAPSULE ERICEIRA

Photography

A fresh and cozy photo series for The Capsule, a local gem in the heart of ericeira. 

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PAEZ SHOES

Photography

Playful and relaxed photo series for Paez Shoes around Lisbon and its beautiful surroundings. Blending product, lifestyle, and fashion shots.

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FILIPE KARLSSON

Photography | Lettering Design

OUTRO LADO leans into a moody, contemplative atmosphere — exploring the space between vulnerability and clarity.

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SPATIA COMPORTA

Photography

Warm days, cozy nights. A serene and sun-kissed photo series for Spatia Comporta, a peaceful resort just minutes from one of Portugal’s most iconic beaches.

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INGRID PIMENTA

Photography

this personal series carries a quiet sense of mystery. The analog grain, the soft winter light, and a color palette that somehow turned out better than expected.

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GARUPA ON FILM

Photography 

Nothing fancy — just a film camera, good coffee and the easygoing vibe of Garupa Café. 

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IPÊ AMBIENTAL

Visual Identity

Marking 10 years of Ipê Ambiental, the redesign introduces a more restrained and institutional visual language.

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MONTE DA VILARINHA

Photography

A charming hideaway nestled in a lush green valley in the magical region of Carrapateira. This unique setting became the backdrop for a beautiful photographic project. 

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RIBEIRA DAS NAUS

Photography

This session had it all — riverside calm, good energy, and one of the prettiest sunsets in Lisbon.

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AZENHAS DO MAR

Visual Identity | Graphics

A cohesive collection of designs working together to extend the spirit of the place beyond the view.

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NICOLE AT HOME

Photography

Photographed in her hometown. Nicole Calina moves through familiar landscapes—jangadas resting by the shore, dense palm trees, and a sky on the edge of rain.

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TOMAS BRAZUNA PROFILE

Photography

the series unfolds in a loose, unforced way—capturing fragments of process, scattered paintings, and the quiet rhythm of a place where his pieces are made.

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MALIBU POKE

Visual identity

Built around the slow rhythm of the California coast, Malibu Poke turns sun, salt, and easy days into a playful visual system.

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CORA AT NIGHT

Photography

This series for Cora Crew explores crochet through a different lens—less delicate, more charged. Featuring the artist herself as both model and crochet designer.

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ELECTRIC FAT BIKE PT

Photography

this project captures more than product—it leans into a way of living. With a clear surf influence, the bikes combine freedom, function, and effortless access to the beach.

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DAY&NIGHT - PEDRO LIMA

Photography

Exploring duality through black and white imagery. the work builds a dark, heavy atmosphere shaped by contrast, isolation, and natural tension.

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DEDE'S

Photography

The space is defined by its deep green tones—rich, immersive, and impossible to ignore—setting the rhythm for the entire shoot.

© 2022 BY PAULO JÚNIOR    WORKBYDAMNJR.COM

CREATIVE DIRECTOR

BASED IN LISBON-PORTUGAL

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